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1. Totally agree with the point about simplifying the checkout page! We A/B tested removing a few optional fields and saw a 12% increase in completed purchases. Sometimes less really is more, especially when folks are rushing to buy.

https://www.bookmarkidea.win/how-a-mid-market-dtc-brand-cut-checkout-abandonment-by-37-with-a-cleaner-checkout

1. Totally agree with the point about simplifying the checkout page! We A/B tested removing a few optional fields and saw a 12% increase in completed purchases. Sometimes less really is more, especially when folks are rushing to buy. 2