Stop aimlessly booking travel for every industry show. After years in the boardroom and now advising vendors, I know which rooms actually move the needle. Whether you target HIMSS, ViVE, or HLTH, strategy matters more than pure visibility
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Most trade shows burn your budget without closing deals. After 11 years of vetting, I’m sharing where to show up. Read why ViVE in Nashville (Feb 22-25, 2026) is worth the trip, plus my honest take on HLTH and HIMSS
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Stop wasting your marketing budget on the wrong conferences. After a decade managing hospital partnerships and advising digital health vendors, I know which rooms actually lead to signed contracts
Navigating 2026 summits requires focus. We analyzed key AI governance and cyber risk events to find 15 signals that drive strategy. Ignore the noise and prioritize high-value sessions. Refine your travel and leave with sharper questions for your team.
Most health IT events are just expensive badge-scanning exercises. After eleven years of navigating these conference floors, I’ve learned how to find the real dealmakers. If you want to move the needle on provider partnerships, you need a strategy
By 2026, 40% of IT leaders are trimming travel budgets. Prioritize AI governance and cyber risk events tied to your 2027 roadmap. Stop paying for generic networking. Use our analysis to audit your strategy and leave with sharper questions for your team.
After 11 years of collecting badges and bad coffee, I know which rooms actually move the needle. Don't waste your budget on every invite that hits your inbox. I’m breaking down where to be in 2026