When harmful content hits your brand, your instinct might be to panic or lash...

https://www.scribd.com/document/1016385263/The-Ghost-in-the-Machine-How-to-Neutralize-Outdated-Claims-About-Your-Business-212893

When harmful content hits your brand, your instinct might be to panic or lash out. Don't. Ignoring the noise carries a hidden cost in silent lost sales as potential customers drift away without a word