When Fragmented Analytics Nearly Sank a Product Roadmap: Maya's Story

https://www.companionlink.com/blog/2026/01/how-white-backgrounds-can-increase-your-conversion-rate-by-up-to-30/

How a Midmarket E-commerce Team Lost Credibility Overnight Maya was the head of product for a growing e-commerce brand selling home goods. Her roadmap was full of experiments designed to raise average order value and reduce checkout friction