Traditional rank tracking is failing us. AI Overviews have triggered a 30% CTR...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is failing us. AI Overviews have triggered a 30% CTR drop across EU markets, rendering vanity position reports obsolete. We must shift toward AI visibility tracking to account for the rise in zero-click searches