Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI...

https://wiki-burner.win/index.php/Are_Traditional_Analytics_Tools_Enough_for_AI_Search_Tracking%3F

Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI Overviews. We need to move toward live dashboards that measure zero-click visibility and prioritize schema-first content. Stop obsessing over rankings and start owning AI answers.