Rank tracking is effectively dead for enterprise sites. With AI Overviews...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is effectively dead for enterprise sites. With AI Overviews causing a 30% CTR drop across European markets, focusing on keyword positions ignores the real issue