Negative search results can damage your brand credibility and bottom line. A...

https://www.bookmark-tango.win/dealing-with-negative-search-results-is-stressful-but-manageable-you-can-often

Negative search results can damage your brand credibility and bottom line. A common strategy is suppression, which involves building and promoting positive assets to push outdated or irrelevant content off the first page of search results