Most agencies get stuck in a rut where retainers cap your margins at 30...

https://www.bookmarking-fox.win/service-retainers-keep-your-agency-margins-stuck-around-30-percent-start

Most agencies get stuck in a rut where retainers cap your margins at 30 percent. By turning internal workflows into software, you can push those margins past 70 percent. Think of your agency as a lab for building products rather than selling hours.