European expansion is a high-stakes gamble where your home-market playbook...

https://dibz.me/blog/the-strategic-audit-what-a-reputational-risk-assessment-looks-like-before-launch-1101

European expansion is a high-stakes gamble where your home-market playbook rarely survives contact with reality. Whether you’re deploying the £220M initial growth capital or scaling operations, success hinges on local nuance, not just reach