Define your audience and set clean, measurable aims for each one platform

https://jaredtvsa066.theglensecret.com/how-to-onboard-your-team-for-social-media-success-in-a-small-business

Define your target market and set clean, measurable goals for both platform. Tailor content to their wants, and focal point on metrics that map to gross sales, leads, or loyalty rather then vainness stats.